BUS 596 - Comtetitive Strategy : Introduction

Professor Michael Porter works at the Institute of Strategy and Competitiveness at Harvard Business School. He has been recognized an authority on competition and competitive strategy.  He published his book Competitive Strategy in 1980 and soon he became famous on many business studies and MBA programmers around the world.

In his book, there are three parts to describe “Strategy and Competitiveness”: 1. General Analytical Techniques, 2, Generic Industry Environments and 3.Strategic Decisions.

In Part I, Porter showed a comprehensive framework for analyzing the structure of an industry and its competition. In Part II, the book presented how the analysis from Part 1. The analysis can be used to develop a competitive strategy. The part III, There is some of the major strategic decisions organizations need to challenge: increase capacity, enter new markets or vertically integrate.