Wednesday, September 29, 2010

BUS600 – Assignment 1: 3-6 Ideas from Chapter2 &3

Week 3 /Assignment1


Chapter2 – Ethics

Business Ethics is the behavior that a business stay attached to in its daily dealings with the world. The ethics of a particular business can be diverse. Many businesses have gained a bad reputation just by being in business. For some people, businesses are just making money, and that is only the bottom line. Making money is not wrong at all. It is more important in which some businesses conduct themselves that brings up the question of ethical behavior – social responsibility.

Stakeholder Analysis:
There is a framework to help solving ethical dilemmas: Stakeholder analysis. There are three steps: First, making a list which made of all potentially affected parties. Second, to do an evaluation of all the harms and benefits that s particular action will have no those involve. Third, to determine each of the affected parties’ rights and responsibilities.
Stakeholder Analysis (SA) is a methodology used to facilitate institutional and policy reform processes by accounting for and often incorporating the needs of those who have a ‘stake’ or an interest in the reforms under consideration. With information on stakeholders, their interests, and their capacity to oppose reform, reform advocates can choose how to best accommodate them, thus assuring policies adopted are politically realistic and sustainable. Stakeholder Analysis provides an idea of the impact of reform on political and social forces, illuminates the divergent viewpoints towards proposed reforms and the potential power struggles among groups and individuals, and helps identify potential strategies for negotiating with opposing stakeholders.
Stakeholder Analysis is a critical tool in clarifying the micro political economy of a policy area and can help identify interested parties that should be incorporated in the decision-making process, in addition to understanding the basis for their inclusion.

Chapter 3 – Accounting


1.The Balance Sheet-
The listing of what a company owns and owns at a point in time. A balance sheet, also known as a "statement of financial position", reveals a company's assets, liabilities, and owners' equity (net worth). The balance sheet, together with the income statement and cash flow statement, make up the cornerstone of any company's financial statements. If you are a shareholder of a company, it is important that you understand how the balance sheet is structured, how to analyze it and how to read it.

2.The Fundamental Accounting Equation – Assets = Liabilities + Owners’ Equity



3.The Eight Basic Ratio for Financial Statement Analysis- A method of analyzing statements and comparing them to industry standards.

The current ratio is a measure of liquidity. It helps us to answer the question: 'If a business had to pay off all its current liabilities tomorrow, would it have enough current (liquid) assets to make the payments and avoid insolvency?

All you do is divide current assets by current liabilities, as shown below:

 
Current Ratio = Current Assets

                        ______________
                        Current Liabilities


If the current ratio is less than 1, the business has more current liabilities than current assets - it is in danger of failure.
If the ratio is high, perhaps above 2, the business has more than enough current assets. It might be a good idea to use some of the value to buy fixed assets or increase employment and try to improve business efficiency.
The ideal current ratio is between 1 and 2 - just enough to be getting on with.

Wednesday, September 22, 2010

BUS600 Week2 -Marketing

Assignment 2 :What are the competitors doing ? Starbucks vs Peet's coffee & Tea


“Do you want to meet me for a cup of coffee or tea?!”
“Wow! It is so early; I need a cup of coffee!”
Every time, this kind of thought went through my mind, the logo come up my mind is “Startbucks’”& “Peet’s”. There are both popular in California. How different marketing strategy they are. 
That’s compare these two competitors.

 Starbucks' marketing strategy involves positioning the local Starbucks stores as a "third place"  (besides home and work) to spend time and the stores are designed to make this easy and comfortable place.
Peet's is committed to strategically growing its business and to maintaining a unique culture and focus on customer satisfaction. Peet's Coffee & Tea, Inc is founded in Berkeley, California, in 1966. It is a local specialty coffee roaster and marketer of fresh, deep-roasted whole bean foe home and office enjoyment.
1.       Quality:
Starbucks: All coffee must meet starbucks standards of high quality. Starbucks began purchasing Fair Trade certified in 200. Trade Certified coffee empowers small –scale farmers organized in cooperatives. They provided ethical coffee, farmer support sourcing tea and cocoa, store products. Their goals aim to have 100% coffee certified or verified by an independent 3rd party
Peet’s: They have a high quality coffee bean facility- Artisan Roasting Facility. Many Factors to high quality coffee, one of them being ideal growing condition. Peet’s coffees are made purly of Arabica beans.
2.       Price
Starbucks: Little lower then Peet’s.
Peet’s: little higher than Startbucks.

3.       Advertising:
Starbucks
-          Environmental stewardship – environmentally friendly cuts and are working hard to expand their recycling program in an effort to reduce the waste they create.
Peet’s
-          E-mail news
-          Save 50% on shipping and get a free pound of coffee
-          Community or activities
-          Expert coffee marketing utilizing and integrated marketing techniques e-marketing.
4.    Service
Starbucks – Community Service, youth action, Starbucks Red, Starbucks foundation, & Ethos water Fund.
Peet’s – Recurring delivery, Peet’s card, express buy, gift, wireless internet access in store, & Franchise. 

Tuesday, September 21, 2010

BUS600 Foundation of Business Management -Week2 Assignment Chapter1 Marketing

Assignment1- Chapter 1 Marketing



Marketing is used to identify the customer, to satisfy the customer, and to keep the customer. After I read through the first chapter – marketing. There are 3 topics I think they are important for me.
1.      The 7 steps of Marketing Strategy Development:
1.1  consumer analysis
1.2  Market analysis
1.3  Review of the competition and Self
1.4  Review of the Distribution Channels
1.5  Development of a “Preliminary” Marketing Mix
1.6  Evaluation of the Economics
1.7  Revision and Extension of Steps 1-6 until a consistent plan emerges.


2.      PLC ( Products Life Cycle)
PLC is based upon the biological life cycle. For example, a flower seed is planted (introduction); then, it begins to sprout (growth); next, it shoots out baby leaves and puts down roots as it becomes an adult plant and blooming (maturity); after a long period time and the plant begins to shrink and die (decline).
It is the same theory for a product. It started with an introduction of the new product into the market. After a period of development, it gains more and more customers as it grows; eventually the market stabilizes and the product becomes mature. Then after a period of time, the product is overtaken by development. The introduction of superior competitors, it goes into decline and is eventually withdrawn.





3.      Competitor’s SWOT (Strengths, Weaknesses, Opportunities, and Threats)
SWOT Analysis Framework
Environmental Scan
          /
\           
Internal Analysis   
   External Analysis
/ \      
           / \
Strengths   Weaknesses   
   Opportunities   Threats
|
SWOT Matrix
The SWOT analysis provides information to help in matching the company's resources and capabilities to the competitive environment in which it operates.

Tuesday, September 14, 2010

BUS 600 Assignment week 1

BUS600 week1 - My vision or goal


Since I was growing from the dormitories of Education Intuitions and got in touch with many educators. I always like to follow the foot step of my mother to be a great educator. This is a hard and challenge work. But it also repay by the success of students we taught. Therefore, the vision of my own is to have my own school in the future. My mother was the person who leads me into the early childhood education ( she was my professor). Since I have taught this ECE field for more than 14 years now, I truly understand how important this work means to a person. We always hear that “Three year old can decide the whole future.” It says all.

The birth rate is decreasing years by years. On the contrary, parents focus on the quality of their child’s education. They are even willing to pay more for their children’s education since they were young as three, even younger. If I can open a small quality Montessori preschool in south bay area- maybe four classrooms. I believe that parents would like to enroll their children into my dream school.