BUS600 Week2 -Marketing

Assignment 2 :What are the competitors doing ? Starbucks vs Peet's coffee & Tea

“Do you want to meet me for a cup of coffee or tea?!”

“Wow! It is so early; I need a cup of coffee!”

Every time, this kind of thought went through my mind, the logo come up my mind is “Startbucks’”& “Peet’s”. There are both popular in California. How different marketing strategy they are. 

That’s compare these two competitors.

 Starbucks' marketing strategy involves positioning the local Starbucks stores as a "third place"  (besides home and work) to spend time and the stores are designed to make this easy and comfortable place.

Peet's is committed to strategically growing its business and to maintaining a unique culture and focus on customer satisfaction. Peet's Coffee & Tea, Inc is founded in Berkeley, California, in 1966. It is a local specialty coffee roaster and marketer of fresh, deep-roasted whole bean foe home and office enjoyment.

1.       Quality:

Starbucks: All coffee must meet starbucks standards of high quality. Starbucks began purchasing Fair Trade certified in 200. Trade Certified coffee empowers small –scale farmers organized in cooperatives. They provided ethical coffee, farmer support sourcing tea and cocoa, store products. Their goals aim to have 100% coffee certified or verified by an independent 3^rd party

Peet’s: They have a high quality coffee bean facility- Artisan Roasting Facility. Many Factors to high quality coffee, one of them being ideal growing condition. Peet’s coffees are made purly of Arabica beans.

2.       Price

Starbucks: Little lower then Peet’s.

Peet’s: little higher than Startbucks.

3.       Advertising:

Starbucks

-          Environmental stewardship – environmentally friendly cuts and are working hard to expand their recycling program in an effort to reduce the waste they create.

Peet’s

-          E-mail news

-          Save 50% on shipping and get a free pound of coffee

-          Community or activities

-          Expert coffee marketing utilizing and integrated marketing techniques e-marketing.

4.    Service

Starbucks – Community Service, youth action, Starbucks Red, Starbucks foundation, & Ethos water Fund.

Peet’s – Recurring delivery, Peet’s card, express buy, gift, wireless internet access in store, & Franchise.