BUS 596 - Comtetitive Strategy : Chapter 3

Competitor Analysis Framework

There are four key aspects of a competitor in the Porter’s framework for analysis competitors:

1. Competitor's objectives

2. Competitor's assumptions

3. Competitor's strategy

4. Competitor's capabilities

The competitor drives the objectives and assumptions.
And, the competitor is capable of doing strategy and capabilities.
These components can be described as shown in the following diagram:

  

Competitor Analysis Components

A competitor analysis should include the more important existing competitors as well as potential competitors.

What drives the competitor   What the competitor is doing or is capable of doing Objectives Strategy Competitor Response Profile Assumptions Resources & Capabilities