Opportunity:
There are many different reasons why parents choose to enroll their children in childcare. The most common being that both parents need to work in order to sustain a household, however, many parents use childcare as a method of spending a little time together without the children. Experts believe that children and parents need some time away from each other in order to form relationships with others.
Product Develop & Operation:
When both parents need to work and they made decision, it is often a heartbreaking decision to put a child in childcare. However there are many benefits to placing using a childcare center both for parents and for children.
If both parents need to work, childcare is the only option that they have to make sure that their child or children are in a safe and secure atmosphere. This give the parents piece of mind knowing that their child is in good hands.
Even if both parents do not work, placing the child or children in childcare a few days a week can give the parent time for his or herself to regroup.
Children benefit from childcare because they are not around one single person everyday and allowed to play with other children. This develops their social skills. Studies have indicated that children who attend childcare on a regular basis tend to adjust better when they are placed in a structured setting such as school.
The social skills that children learn at a very early age will grow with them into adulthood. It is crucial that they learn good social skill early to know what acceptable behavior is and what is not.
a. Problem/pain?
Nowadays, both parents need to work to effort their life. They also need someone who can trust to take cares their child. Since the rate of birth decrease as well, parents more care about the quality of daycare/ school they choose. Since they have to work and they also concern how convinces, budget, time frame to fit their need.
b. Who is the customer?
Parents work and need child care. They can drop off before or after work. The place closes to home or work. Parents look for high quality school for their children’s education.
c. Market
High demand
d. Market context?
Regular daycare/ school
Montessori School
High demand daycare
Multiple languages offer on site
Company provide
Homecare: Many parents choose to use home childcare. They feel that their child will be in a familiar setting and will adjust to the time away easier.
Grandparents
Mother club
Part time/ full time
Close to elder children’s school
2) Solution: Market Search / Analysis
a. How many daycare/ preschool around the neighborhood.
b. What kind of schools customers likes.
c. Distance
d. Traffic
e. Price
f. Program offer options
4) Resource
a. How to apply daycare license in CA
http://www.ccld.ca.gov/PG484.htm
b. Law and regulation in CA
Title 22 Regulations, Evaluator Manual, Health & Safety Code , Chaptered Legislation
http://www.ccld.ca.gov/PG484.htm
5) Risk and Reward
Opening a daycare/preschool looks like an easy job. But starting this kind of business involves some risks at the same time. License, zoning, safety, insurance & health are the things need to look at before in order to risk this business.
This concept will do well in developing countries. Try it!
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